All Eyes on Book 1
All Eyes on Book 1
For decades, Book 1 of the September Yearling Sale has been internationally renowned for showcasing the cream of the North American yearling crop. The Keeneland sales team worked hand in hand with consignors to intentionally construct a Book 1 designed to present the largest number of exceptional horses possible to major domestic and foreign buyers. And the results played out to perfection as buyers bid at a frenetic pace from Hip 1 on.
Book 1 by the Numbers
$117,295,000 Gross Sales
an increase of 23%
83% Clearance Rate
A Vibrant Start
Keeneland’s annual Book 1 Brunch attracts buyers and sellers alike to the pavilion, creating a lively atmosphere to kick off The World’s Yearling Sale.
Following the Book 1 Brunch, the fireworks in 2022 began with Hip 1, a striking son of Medaglia d’Oro that sold for $850,000. The price was the highest for a yearling assigned Hip 1 in the September Sale since at least 1999. The action continued quickly when Hip 8 became the first yearling to pass the seven-figure mark, selling for $1.2 million.
Book 1 Exceeds Expectations
With a concerted focus to bring quality forward into Book 1, the 2022 September Sale closed with a record average of $499,128 and record median of $450,000. The makeup of Book 1 increased the median from $325,000 in 2021 to $450,000 a year later. Meanwhile both the Book 1 average and median represented the highest of any sale in North America in 2022.
‘They Went Above and Beyond’
Among consignors that benefited from having a presence in Book 1 was Stonehaven Steadings, which consigned the $2.5 million sale-topping son of Quality Road. A relative newcomer to the sales arena, Stonehaven Steadings sold three yearlings in Book 1 for aggregate receipts of $4.1 million.
Fireworks in Book 1
Taylor Made Sales Agency, which repeated as the September Sale’s leading consignor, has long targeted its best horses for Book 1, based on a business model that stresses presenting its best horses to buyers at the start of the sale.