Your Mission-Driven Partner
Keeneland's commitment to our customers and the industry amidst a global pandemic
Commitment to our Mission
The challenges of COVID-19 changed how the world conducts business for the short term and long. Keeneland rose to meet those challenges with state-of-the-art technology, enhanced safety protocols and coordination on an international level while maintaining the highest standards of hospitality and customer service for which Keeneland is known.
As a result, our partners and customers from around the world were able to conduct business safely and successfully in a variety of formats.
Flexibility and Adaptions
As the global leader for Thoroughbred auctions, Keeneland was committed to creating an environment – both in-person and virtually – that would allow customers to conduct their business in not only a safe manner, but one up to speed with our ever-evolving world.
Enhancements introduced in 2020 included:
- Online bidding
- Expanded phone bidding options
- Digital walking videos
- Virtual inspections
Keeping Customers Safe and Comfortable
Keeneland instituted the following changes throughout our campus aimed at keeping customers and employees safe and comfortable as they conduct business:
- On-site COVID-19 testing
- Safe hospitality enhancements
- Expanded bidding areas throughout the property
- Partnering with UK HealthCare to offer vaccines to farm workers in 2021 to ensure access to everyone in preparation of the 2021 September Sale
Keeneland worked with officials at the state and national level to assist customers coming from outside the U.S. to navigate travel restrictions.
Eye on the Horizon
For nearly a century, Keeneland has been steadfast in its commitment to the horses and those who revere them. We pay homage to the traditions of the past while always keeping an eye on the horizon and embracing technology and new ways of thinking to lead us into the future.
This year, Keeneland is committed to helping the industry regain a sense of normalcy while embracing the enhancements and technological advancements instituted this past year. We partnered with University of Kentucky Health Care to offer vaccination clinics for farm workers and are introducing a new enhanced digital catalog for customer convenience as we look forward to Keeneland September.