The Week One Effect
Week 1 features unparalleled figures from the world’s major buyers in search of future champions.
Fireworks during Keeneland Week 1
Keeneland September Week 1 Dominates North American Yearling Sales
Year after year, sellers showcase the cream of the North American yearling crop on this world stage, driving gross sales to heights not experienced anywhere else in the world. In 2020, Week 1 accounted for 64% of the total gross sales for Keeneland September and 43% of gross sales for all North American sales companies.
Over the last 3 years, September Week One has accounted for 50% of the total gross of all yearlings sold at North American Sales.
Keeneland September Week 1 Gross Sales
|Year||KEE SEPT Week 1 Gross||KEE SEPT Gross||Week 1 Percentage of KEE SEPT Gross|