Unrivaled Opportunity

Keeneland September presents sellers with the best opportunity for financial success in the sales ring.

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Seller Success

Loyalty and Perseverance Leads to Big Rewards


Sellers bring their best stock to Keeneland September and are rewarded handsomely. 

Each time a horse steps into the auction ring on the opening days of Keeneland September, it is the culmination of years of meticulous planning, hard work and unwavering faith. 

From those who planned the mating – not only for that horse but the generations who came before it - and welcomed the resulting foal into the world, to the team that raised, prepped and gave a final polish before escorting him or her into the ring, each horse already has an incredible amount riding on its back. 

That’s why time and again, the best individuals from the industry’s top consignors are offered at Keeneland September.

Beyond Their Wildest Dreams

For decades, Clarkland Farm has been raising Thoroughbred athletes that make headlines. In selling yearlings like Beholder and Mendelssohn, they’ve learned that Keeneland is key in putting their best stock in the spotlight for the industry’s leading buyers.

That’s why when it came time to sell their standout yearling by American Pharoah out of their Broodmare of the Year, Leslie’s Lady, there was no doubt being in the Keeneland September Sale would allow them to not only get her into the right hands, but to get the best price.

It’s something we never dreamed of in our life. We dream of breeding a nice horse and this is what it’s all about for the little consignors and the small guy. This farm has been in the family since 1774 and it’ll be there for the children for the rest of their lives.
Fred Mitchell, Clarkland Farm in Paulick Report

Finding Something Special

It was in 2009 when Carrie Brogden first laid eyes on Special Me. Having raced several weeks prior, the filly was being offered at the Keeneland January Sale.

Little did she know the mare would one day help to launch their farm’s consignment, giving Carrie and her husband, Craig, their first million-dollar yearling in the glow of the Keeneland September auction ring.

Brogden, under the banner of Machmer Hall Sales, sold their filly by Into Mischief to Liz Crow for $1,025,000.

It means so much because it’s from the beginning. We bought her out of the back ring as a broodmare prospect…I’m blown away. It’s just been the whole progression through seeing and raising every single foal.
Carrie Brogden, Machmer Hall

Unwavering Loyalty

For 50 years, Stone Farm has been an unwavering advocate for the land, the industry and the horse. During that time, owner Arthur B. Hancock III has seen many of his farm’s brightest stars pass through the auction ring at Keeneland, from iconic names like Sunday Silence and Risen Star to Grade 1 winners Bricks and Mortar, Mastery, Air Force Blue and Roadster.

In 2020, Stone Farm enjoyed another milestone moment. The pandemic had caused understandable market uncertainty and tensions were high among both buyers and sellers. Stone Farm’s prize yearling – a filly full sibling to Air Force Blue – stepped onto the auction stage.

Moments later, she exited to cheers as she became the first seven-figure horse of the sale, somehow putting minds a bit more at ease throughout the auction house.

When You Know, You Know

Sometimes everything just comes together – a horse seems to find the sweet spot between mind and body, pedigree and physical…and the right buyers are there to notice. 

That was Hinkle Farms’ 2019 offering by Tapit, a half to fellow September Sale graduate and Kentucky Derby winner Nyquist, and that is precisely why they pointed him to the Keeneland September Sale. It’s also why Anthony Stroud was on-hand to make the purchase on behalf of Sheikh Mohammed.

Sheikh Mohammed selected the horse. He owns the half-brother, Nyquist. He really liked this horse; it was his pick of the day...
Anthony Stroud, Godolphin

Everything Comes Together

Hinkle Farms sold homebred Curlin colt Ghazaaly, winner of a maiden race at Keeneland on Toyota Blue Grass day, to Shadwell for $1,050,000 during Week 1 of the 2019 September Yearling Sale.

Getting in Front of the Right People

That’s what the September Sale is about – putting your best stock in front of the right people, those who will not only keenly appreciate all the horse has to offer, but have the capacity to add it to their stable.

That’s what Denali tries to do with every horse it’s tasked with selling, and it’s paid off in spades at Keeneland September, especially in 2019, when the farm presented a stunning colt (Medaglia d’Oro – Tara’s Tango) on behalf of Stonestreet Bred & Raised and saw it fetch $2.15 million from Godolphin.

Strong Results from Keeneland September

Shadwell Stable’s Malathaat remained undefeated in four starts as she caught Pass the Champagne in the shadow of the wire to post a head victory in the 84th running of the $400,000 Central Bank Ashland (G1) for 3-year-old fillies at Keeneland. 

Denali sold as agent for breeder Stonestreet Bred & Raised Malathaat to Shadwell, during Week 1 at the 2019 Keeneland September Yearling Sale for $1.05 million.

Denali Stud sold MALATHAAT, winner of the 2021 G1 Central Bank Ashland S. for $1,050,00 during Week 1 Keeneland September
Keeneland has done a really good job promoting the sale and all the right people are here–a lot of international entities. There's been good energy around the grounds. I know at least from our perspective, it's correlated.
Conrad Bandoroff, Denali Stud