The Green Papers

Increased Interest in September Yearlings

Increased Interest in September Yearlings

Since its inception 78 years ago, the Keeneland September Yearling Sale has led the way as the primary source for future equine athletes that perform successfully at all levels on the racetrack.

In somewhat of a self-fulfilling prophecy, racing success of September Sale grads encourage consignors to offer their best young horses to a diverse group of international buyers. In turn, as those purchases excel on the track, new and established buyers circle Keeneland September on their calendars as the sales event they can’t miss.

Strong Figures Confirm Increased Interest

One of the strongest indicators of a sale’s health are credit requests that signify buyer interest. Compared to 2019, there was a 75% increase in the number of credit applications from new buyers prior to the 2021 Keeneland September Sale. Similarly there was an 82% increase in the number of credit requests from Keeneland’s previously active buyers.

2-YEAR TREND: CREDIT APPLICATIONS

75% increase in new buyer applications
 
82% increase in requests among  previously-active buyers

Bernhards Lead New Buyer Club

During the vibrant 2021 September Sale, new buyers Jim and Dana Bernhard made a big splash, purchasing a War Front colt from Stone Farm for $1 million. Advised by Matt Weinmann of Equine Analysis Systems, the Louisianans also added to their emerging Lynnhaven Racing stable a $400,000 Justify colt from the Taylor Made Sales Agency consignment in the opening session. In total, they spent $1.4 million, buying exclusively from Book 1.

Bernhard

They’re new to the Thoroughbred game. They’re from Baton Rouge. They have a beautiful farm down there. They own Friesians and just recently they decided to get into the Thoroughbred game.
Matt Weinmann

New Partnership Launched in September

Although Bradley Weisbord and Liz Crow are veteran buyers under their own accounts or through BSW Bloodstock, they took advantage of the unmatched opportunity available at Keeneland September to acquire 20 yearling colts for their nascent partnership BSW/Colts Group. Aided by Eclipse Award-winning trainer, Brad Cox, the group spent a total of $6,805,000, topped by a $1 million son of Street Sense they purchased from Farfellow Farms.

Weisbord

Crow indicated the group’s goal is to buy 15 or 20 colts ‘to try to win grade 1 races and try to make a stallion’.
BloodHorse
The recipe for success is numbers and diversity.
Liz Crow

Repole/St. Elias Double Down in September

Mike Repole’s Repole Stable and Vinnie Viola’s St. Elias have enjoyed great success with September Sale graduates, and it is not surprising the partnership continues to reward consignors for their hard work by being repeat customers. Represented by Jacob West’s West Bloodstock, Repole Stable and St. Elias was leading buyer at Keeneland September in 2021, with 43 yearlings purchased for $16,045,000.

Jacob West

Spring Success for Nest

Additionally, Repole Stable, in partnership with Eclipse Thoroughbreds and Michael House, were rewarded with their support of the September Sale with Nest’s impressive victory in the Central Bank Ashland (G1) April 8 at Keeneland on the Road to the Kentucky Oaks.

Nest
The Repole Stable & St. Elias teams have had nothing but success in shopping at Keeneland September. Uncle Mo, Liam’s Map & Vino Rosso come to mind... Keeneland September is a major part of their operations & with success like that you can see why.
Jacob West