The Green Papers

Book 1 Sets the Tone for Keeneland September

Book 1 Sets the Tone for Keeneland September

Book 1 of the Keeneland September Yearling Sale is world-renowned for showcasing the cream of the North American yearling crop. And sellers are rewarded with a diverse group of domestic and international buyers who compete at the top of the market for the coveted athletic individuals on display.

Book 1 Is Where The Money Is

Regardless of format, Book 1 consistently kicks off the Keeneland September Yearling Sale with a bang, producing by far the highest average and median figures of any book and setting the stage for an active marketplace for the duration of sale.

September Sale

2021 Numbers Underscore Book 1 Strength

2021 Results Average Median
Book 1 $417,256 $325,000
Book 2 $262,376 $207,500

During Keeneland’s blockbuster 2021 September Sale, 227 yearlings were sold during Book 1 for gross receipts of $94.7 million averaging $417,256 with a median price of $325,000. The median price of horses sold in Book 1 was 57% higher than in Book 2, while the Book 1 average was 59% higher.

 

September Book 1 & 2
The international spotlight is truly on your yearling in Book 1.
Allaire Ryan, Lane’s End

Stellar Results for Gainesway

With several notable sales in the first two sessions, Gainesway led the consignors’ list for horses sold during Book 1 of the 2021 September Sale, with 24 of 26 yearlings changing hands for an average of $540,208.

I believe our clients achieve the most rewarding results when they put their best horses in Book 1.
Brian Graves, Gainesway