September 2025
Welcome to The World's Yearling Sale
In 2024, Keeneland hosted the highest-grossing Thoroughbred auction in history: the September Yearling Sale. With more than $428 million in sales, this milestone was a testament to the trust and commitment of our buyers and sellers. Such success isn’t achieved overnight—it’s built through careful planning, unwavering focus and a dedication to delivering you an unparalleled sales experience.
At Keeneland, every moment matters. And this is your moment.
This Milestone Matters
The 2024 Keeneland September Sale showcased the trust, commitment and global reach that define this marketplace.
With more than $428 million in gross sales, this milestone underscores the strength of Keeneland September and signals the opportunity ahead in 2025.
$428 million
GROSS SALES
Highest Grossing Thoroughbred Auction in the World
$5 million
CURLIN - CAVORTING
Most expensive yearling sold in North America in 2024
$150,548
Record AVERAGE
Set for the fourth consecutive year
$70,000
RECORD MEDIAN
Median equaled the sale record
36 Yearlings
SOLD FOR 1MIL+
Purchased by 24 Different Buyers, second only to 2005
48 Different Consignors
Sold a horse for $500,00+
Every Bid Matters
Keeneland’s year-round commitment to global outreach—spanning 30+ countries—builds relationships and assembles the industry’s deepest buying bench.
This diverse, competitive attendance ensures every bid is backed by opportunity, driving results for sellers and delivering future moments in the winner’s circle for buyers.
1000+
Buyers
in 2024
31
Countries
Representing Buyers
96
BUYERS SPENT 1MIL+
vs. 82 in 2023
This Stage Matters
The impact of Keeneland September Book 1 reaches far beyond the auction ring. It’s where the industry’s most influential buyers compete and elite yearlings command attention.
With results that set the tone for the entire sale, Book 1 is a statement of quality and an opportunity to position your yearlings at the top—on a stage where the world is watching.
$119,565,000
BOOK 1 GROSS
Up 2.26%
$586,103
BOOK 1 AVERAGE
Up 10.78%
$475,000
BOOK 1 MEDIAN
Up 18.75%
$611,038
SINGLE RECORD SESSION AVERAGE
A Celebration for the Industry
The Keeneland September Sale is a destination where thousands of the industry’s biggest names gather in Lexington for an electric, two-week event where the energy is unmatched.
Every Graduate Matters
Racing success starts with a moment—a decision in the sales ring that shapes the future. Keeneland September has long been the trusted source for top racing talent, with a history of producing winners at the highest levels of the sport.
Year after year, buyers return to Keeneland September, knowing that one bid, one selection, one moment here can lead to victory on racing’s biggest stages.
Past Graduates
of the September Yearling Sale