THE WORLD’S YEARLING SALE
September 13 - 25, 2021
Every time the gavel falls, a story is written. In celebration of the Keeneland September Yearling Sale, we invite you to explore some of the many moments that have both made history and shaped the future of our sport for generations to come. Make your moment count this September at Keeneland.
“It’s just something that can’t be missed.”
Mark Taylor, Taylor Made
The Week One Effect
Week One Success by the Numbers
As the world converges on Keeneland, Week 1 spurs excitement for these elite athletes. Leading buyers from around the world are primed to purchase the cream of the North American yearling crop that yield unparalleled figures.
7 Figure Results
More Million-Dollar Yearlings Sell Week 1
The influence of Keeneland’s September Yearling Sale is undeniable, most evident is the strength at the top of the market. In 2020, 88% of seven-figure yearlings sold in North America sold during Week 1 of Keeneland September.
Success at the Highest Levels
September Graduates at the Top of Racing
Buyers travel to Keeneland September in search of future racing success because more graded stakes winners are sold at this sale than all other North American sales companies combined.
Market Maker for Top Progeny
Strongest Sire Results at Keeneland September
Of the eight stallions standing 2021 for $100,000 or more, one quarter of their 2020 yearling crops sold at Keeneland September Week 1 garnering nearly 50% of the North American gross.
The Deepest Buying Bench
Buyers Consistently Spend More in Week 1
Keeneland September is a can’t miss event for the world’s top buyers, creating fierce competition that delivers results. Year after year, Week 1 consistently represents the majority of gross purchases from the world’s top principals.
“We only sell our horses at Keeneland.”
Tom Hinkle, Hinkle Farms
The September Sale offers sellers an unrivaled opportunity within the Thoroughbred world, with a history of proven results, sellers know their best opportunity is at Week 1 Keeneland September.
David Anderson, Consignor
David Anderson’s Anderson Farms has been selling at Keeneland September for years. So, when he believed he had a million-dollar prospect for the 2020 Keeneland September Sale, he trusted his instincts and the decision paid off.
The Source for Standouts
Stonehaven Steadings, Consignor
A boutique Thoroughbred nursery in Central Kentucky, Stonehaven Steadings has seen staggering success at the Keeneland September Sale, averaging more than $3 million in gross sales.
An Eye for Excellence
Owners Gary and Mary West and Racing Manager, Ben Glass
Keeneland celebrates the continued success of our loyal customers and partners. Owners Gary and Mary West and Racing Manager Ben Glass have found the key for finding future stars during Week 1 of Keeneland September.
Your Mission-Driven Partner
Keeneland's Commitment to our Customers
Founded by horsemen, Keeneland has been unwavering in our commitment to this industry. While the odds were against us in 2020, we worked relentlessly to fulfill our mission and deliver the global marketplace.
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