How does the Keeneland September Bonus Program work?

A horse sold in Book 1 at the 2017 September Sale will earn 1 bonus in the event of their first Grade/Group 1 win worldwide. If a Grade 1 win occurs at Keeneland, the graduate will earn two bonus rewards. Additional rewards are earned for a maximum of two Keeneland Grade 1 wins, resulting in up to four total bonus rewards or $500,000 per horse per year.

What horses are eligible?

The Book 1 Bonus applies only to yearlings who sold in Book 1 of the 2017 September Yearling Sale.

Which graded/group stakes races are included in the program?

A Grade or Group 1 win in the following IFHA Blue Book Part 1 countries at age two or three qualifies for the Keeneland September Bonus Program: United States, Canada, Argentina, Australia, Brazil, Chile, France, Germany, Great Britain, Hong Kong, Ireland, Italy, Japan, New Zealand, Peru, South Africa, and United Arab Emirates. The Toyota Blue Grass (G2) at Keeneland is also eligible for the Book 1 Bonus.

Reward Payouts

Who are the bonuses paid to?

In the event of a Grade 1 win at Keeneland, the seller will receive 40% of the rewards payout and the owner will receive 60%. In the event of a non- Keeneland Grade 1 win, the seller will receive 60% of the rewards payout and the owner will receive 40%. A “seller” is designated as the owner of record at the time of sale at the September Sale. An “owner” is the horse ’s racing ownership entity at the time of the win.

If Book 1 Bonus rewards are capped at $500,000 per horse, how will this be distributed?

Preference is given in chronological order based on the first Grade 1 win, following in chronological order until the $500,000 threshold is reached.

Do I earn a bonus for each graded stakes win?

A bonus is awarded for the first worldwide Grade/Group 1 win in a calendar year. Bonus rewards can be earned for additional Grade 1 wins at Keeneland or a win in the Toyota Blue Grass (G2), up to four total bonus rewards lifetime or a $500,000 payout per horse each year.

If my horse wins more than one Grade/Group 1, will I continue to accumulate the Book 1 Bonus?

A horse will earn 1 bonus on the first Grade/Group 1 win worldwide. Subsequent bonus rewards may be earned only in the event that the win occurs at Keeneland (up to four total bonus rewards).

If my horse wins a graded stakes race at two and three, will I earn rewards in two calendar years?

There are scenarios in which this would be possible, should you win a Grade 1 or the Toyota Blue Grass (G2) at Keeneland. For example, if your first Grade 1 win occurs at Del Mar at two, and your second at Keeneland as a three-year-old, you would earn a total of three bonus rewards over the course of the horse’s campaign. This is also possible should you win a Keeneland Grade 1 at two and three, resulting in four Book 1 Bonuses.

What is the maximum amount of bonus money paid?

A horse is eligible for up to $500,000 in rewards each calendar year during its two- and three-year-old seasons, divided at the designated percentage between the seller and current owner.


When will the Keeneland September Bonus Program be paid?

Due to the nature of the Book 1 Bonus Pool and eligible wins occurring over the course of a calendar year, final Book 1 Bonus payouts are established at the end of each calendar year, and recipients will be paid out the following September during a celebration prior to the September Yearling Sale.

Do bonuses apply to RNAs?

In order to be eligible for the September Sale Bonus Program a yearling must sell through the ring.