Keeneland is committed to remaining partners with our customers long after they leave the sales ring. The September Sale Bonus Program offers lucrative cash rewards to our sellers and buyers when their September Sale graduates go on to win at the highest levels of racing. Connections of a September Sale graduate can earn up to $500,000 beyond the sales ring.

Book 1 Bonus

When a horse sells in the elite Book 1 session and goes on to win a G1 race, both the buyer and seller earn lucrative rewards of up to $500,000. Learn more about the Book 1 Bonus and track Book 1 Bonus winners.

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Seller Bonus

Sellers earn rewards of up to $10,000 beyond the sales ring when a horse they sell in any book during the September Sale wins a G1, G2, or G3 stakes race. Learn more about he Seller Bonus and track Seller Bonus winners.

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