SEPTEMBER


BONUS


PROGRAM

Keeneland is committed to remaining partners with our customers long after they leave the sales ring. The September Sale Bonus Program offers lucrative cash rewards to our sellers when their September Sale graduates go on to win at the highest levels of racing. Sellers of successful September Sale graduates can earn up to $10,000 per horse beyond the sales ring.

Seller Bonus Overview


Step 1
Horse Sells in any Book at Keeneland September
Step 2
Horse Wins a Worldwide G1*, G2, or G3
Step 3
Horse Earns Rewards paid to Seller**

Payouts

$10,000
G1 WIN
$7,500
G2 WIN
$5,000
G3 WIN

*2017 Book 1 graduates who win a G1 are eligible for the 2017 Book 1 Bonus.
**Seller is designated as owner of horse at the time of sale. Owner is designated as owner at time win occurred.

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