September
Bonus
Program

Keeneland is committed to remaining partners with our customers long after they leave the sales ring. The September Sale Bonus Program offers lucrative cash rewards to our sellers and buyers when their September Sale graduates go on to win at the highest levels of racing. Connections of a September Sale graduate can earn up to $500,000 beyond the sales ring.

Book 1 Bonus

Step 1
Horse Sells in Book 1 at Keeneland September
Step 2
Horse Wins a G1

In an IFHA Blue Book Part 1 Country

Step 3
Horse Earns Rewards paid to seller and owner**
Payouts
$750,000
Pool divided among Book 1 Bonus Recipients for 2018
$1,500,000
Pool divided among Book 1 Bonus Recipients for 2019

Win a G1 Worldwide = Receive 1 Bonus
Win a G1 at Keeneland = Receive 2 Bonuses

Seller Bonus

Step 1
Horse Sells in any book at Keeneland September
Step 2
Horse Wins a Worldwide G1*, G2 or G3

In an IFHA Blue Book Part 1 Country

Step 3
Horse Earns Rewards paid to seller and owner**
Payouts
$10,000
G1
$7,500
G2
$5,000
G3

*Book 1 graduates who win a G1 will receive the Book 1 Bonus in lieu of the Seller Bonus.
Book 1 graduates may receive the Seller Bonus for a G2 or G3 win.
**Seller is designated as owner of horse at time of sale. Owner is designated as owner at time win occurred.

Entries Close Tuesday, May 1st, 2018
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