Producing more graded stakes winners than all other North American sales companies combined, the Keeneland September Yearling Sale represents success at the highest level. In celebration of the success of our graduates both domestically and internationally, Keeneland’s September Bonus Program offers lucrative cash rewards to our loyal customers.

Please see below for details on how to qualify for the September Bonus Program.

How it works


Seller Bonus
Book 1 Bonus

Seller Bonus Payouts


Sellers will receive the following bonus rewards for their Keeneland September yearling:

  • $10,000 Grade/Group 1 Win
  • $7,500 Grade/Group 2 Win
  • $5,000 Grade/Group 3 Win


Maximum lifetime payout per horse is $10,000.

Book 1 Bonus Payouts


Book 1 Bonus payouts will be divided among the yearling’s seller and current owner at the following rates:

  • Worldwide Grade/Group 1 Win - 60% awarded to seller and 40% to current owner
  • Keeneland Grade 1 Win - 40% awarded to seller and 60% to current owner

A "seller" is designated as the owner of record at the time of sale at Keeneland September. An “owner” is the horse’s racing ownership entity at the time of the win.

Book 1 Bonus Pool


Year 1 (2018)

$750,000

Rewards Pool for 2017 September Book 1 Graduates

Year 2 (2019)

$1,500,000

Rewards Pool for 2017 and 2018 September Book 1 Graduates