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Founded by horsemen, Keeneland has been unwavering in its commitment to the Thoroughbred industry and our great sport. From recruiting the deepest buying bench in the industry to unveiling a new lucrative program to reward our customers, Keeneland is your proven partner for success. Keeneland September offers an unrivaled opportunity to buy and sell the best of North America's yearling crop.
Leading buyers from around the world are primed to purchase the cream of the North American yearling crop during the elite Book 1 session. In 2017, this session saw record-breaking results including the top 8 yearling prices in North America in 2017.
"When you see those million-dollar horses all happening like bang, bang, bang, I think that gets a bit of buzz going."- Gabriel Duignan, Paramount Sales
"It was a great experience to sell at Keeneland. Everything was well done... I breed to sell in Book 1."- Mary Leigh Patrick, Ramspring Farm
Book 1 Median
Individual buyers in Book 1
Book 1 Average
Record Average - an increase of 23.3%
Record Median - an increase of 43%
Sold for $1 million+
To ensure top competition in the sales ring, Keeneland assembles the world’s deepest buying bench. Each year the Keeneland team travels to more than 25 countries to strengthen relationships and develop international markets to continually grow buyer participation.
"Keeneland does an amazing job recruiting top buyers from around the globe."- Barbara Banke, Stonestreet
Individual buyers in 2017
Countries represented by buyers
Individual buyers spending $1 million each
The September Sale Bonus Program offers lucrative cash rewards to our sellers and buyers when their September Sale graduates go on to win at the highest levels of racing. Connections of a September Sale graduate can earn up to $500,000 beyond the sales ring.
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